“Let’s make it longer…”

In early 2010, Richard, like anyone else struggling with the chilly London winters, filled up his traditionally square hot water bottle to relieve himself of the goosebumps that seemed as if they ran all the way down to his core. Annoyed with constantly having to keep moving his bottle around his body to cater to his parts not covered by the warmth, he thought to himself: “Why in the world do they not make these things longer?”